2 July 2021
Conversion Rate is a measure of the success rate of turning customer leads or potential customers into actual customers.
Conversion Rate = (Number of Goal Achievements / Visitors) x 100
This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.
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