Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

View Latest Book

Follow Me

Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

View Latest Book

Follow Me

Google’s New Performance Management Update

22 June 2022

American companies are in the midst of dealing with what has been dubbed “The Great Resignation,” an exodus of employees seeking higher pay, remote work conditions, and tempting promotions. The Bureau of Labor Statistics reported that 4.4 million Americans submitted resignation letters in April 2022, and employers are scrambling to create incentives to retain valued staff.

Google has one of the Silicon Valley’s – and perhaps the world’s – most advanced human resource practices, and to remain at the leading edge, they have just revised their performance management processes.

Google’s New Performance Management Update | Bernard Marr

Google’s Previous Performance Management Program

Before updating its performance management program in May 2022, Google’s policy was to give detailed twice-annual performance reviews and raises.

These required an extensive amount of work from both managers and employees, including managerial assessments, employee self-assessments, and 360-degree feedback from peers.

After surveying their employees and discovering that only 53% of Google employees considered the twice-annual reviews to be time well spent, Google responded by making significant changes to its performance management system.

The New Google Reviews and Development (GRAD) System

Starting in May 2022, Google implemented the new Google Reviews and Development (GRAD) system. According to Google, "Our People team at Google worked with leaders and partners across the company globally to see how we could evolve these processes to help our employees do the best work of their career. We looked at everything, starting with employee feedback, as well as research, industry best practices, and all that we've learned about how to design processes for fairness and consistency."

Highlights of the resulting GRAD program include:

  • Expectation alignment, feedback, and check-ins:
  • Managers will regularly check-in and provide feedback to employees to ensure alignment on the work that's most important. One of the check-ins will focus on learning and career development at Google.
  • Reviews and ratings:
  • Performance reviews will now happen only once a year and will utilize a new system that is significantly less labor-intensive for both managers and employees.
  • Promotions:
  • Promotions will continue to be possible twice a year.

Under the new and improved rating system, employees will be evaluated using a new five-point rating system featuring a highest rating of “transformative impact,” a lowest rating of “not enough impact,” with most employees ranking in the middle at “significant impact.”

Note that in this new system, an "average" rating is described as "significant impact," reflecting Google's belief that most Googlers deliver significant value each and every day.

Retaining Good Talent

Google is leading the world by combining the retention of good talent with a methodology that “will help employees stay focused on what matters most while developing their careers, as we continue to deliver helpful products and services to people around the world.”

In the rapidly changing post-covid employment market, continual review and redefinition of employee performance systems will be key to attracting and retaining top talent, while continual refinement of employee development programs to bring out the top talent of each worker will be key to company success.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

Related Articles

What Tech Trends Should Companies Focus on in 2023? Here Are Three to Consider (And One to Ignore)

It’s common to hear it said that today, in order to thrive, every business needs to become a tech business.[...]

The Top 10 In-Demand Skills For 2030

What will the world be like in 2030? Well, obviously, no one knows for sure, but we have some interesting predictions:[...]

Beyond Dashboards: The Future Of Analytics And Business Intelligence?

Analytics and business intelligence (BI) have long been understood to be fundamental to business success.[...]

The Top 5 Data Science And Analytics Trends In 2023

Today, information can be captured from many different sources, and technology to extract insights is becoming increasingly accessible.[...]

The 5 Biggest Business Trends In 2023 Everyone Must Get Ready For Now

Businesses have faced huge challenges and have undergone an incredible amount of change over the past few years, and this won’t slow down in 2023.[...]

8 Simple Ways To Enhance Your Data Literacy Skills

We’re living through the fourth industrial revolution (or “Industry 4.0”), a revolution that’s defined by wave upon wave of new technologies that combine the physical and digital worlds.[...]

Stay up-to-date

  • Get updates straight to your inbox
  • Join my 1 million newsletter subscribers
  • Never miss any new content

Social Media

Yearly Views


View Podcasts