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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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How Close Are We To The Metaverse?

29 March 2022

Conversations about the metaverse are everywhere these days. But how far away is a true metaverse experience?

How Close Are We To The Metaverse? | Bernard Marr

One of the questions I frequently get asked is, “How close are we to a metaverse?”

My answer to this question depends on how you define “metaverse.”

Some people believe the only definition of the metaverse is one huge integrated virtual world, where you can move from point to point in a seamless virtual experience using a single avatar.

I use a slightly different working definition. For me, the metaverse is a digital world that is becoming increasingly immersive. It is an evolution we are experiencing that started many, many years ago, and that evolution is simply accelerating.

Where We Stand Now: The Existing Multiverse

We already have a number of diverse experiences available to us in a multiverse, on different platforms, created by a number of innovative companies.

A few quick examples:

You can simply Google a dinosaur and look at it in your living room using augmented reality.

In Fortnite, you can play the game using an avatar and watch concerts by amazing artists within the platform in a joint immersive experience with thousands of other Fortnite community members.

We also have Facebook Horizons, a virtual world in which your avatar can join meetings and connect socially with other players.

Farmers are even using virtual reality to keep their cows happy. In some places in the world, dairy farmers have cows that don’t get to live in grassy green meadows that make them feel happy – but with virtual reality goggles, the cows will have an immersive meadow experience that makes them feel like they are in a greener place. This helps them create more milk.

Luxury companies like Gucci are using popup stores in the Roblox platform to sell virtual Gucci clothes that are only wearable digitally.

Nike bought RTFKT, a company that creates one-of-a-kind digital sneakers, artifacts, and other NFTs.

Companies like Nvidia have created an omniverse digital co-working environment that goes way beyond typical Zoom conferencing calls. In Nvidia co-working spaces, you can create interactive graphics, engineer projects, and build and render models.

And of course, Facebook recently changed its name to Meta, and the company is pouring billions of dollars into the development of the metaverse.

Innovations in Hardware

There are huge innovations in hardware, including new headsets and goggles, that will help speed up the evolution of the metaverse. I really like the HTC Flow glasses, which just look like sunglasses – but they provide VR capabilities. With 5G technology advancements, we will continue to see more untethered headsets that you can use when you’re on the move, without the constraints of Wi-Fi connections.

Apple is currently working on an AR/VR headset that could be released in 2022 or 2023. There are a lot of rumors about their VR projects, but many experts say these headsets will be standalone devices with high-powered processors that are on par with Apple computers. They will likely be able to operate independently of iPhones or Macs.

So if you're asking the question, "When will we be able to access the metaverse?" I believe the answer is "We already can!" We are currently in the midst of an XR evolution, and there are new innovations happening every day.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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