2 July 2021
Market Share provides a measure of the relative share a business has in a given market compared to its competitors.
Relative Market Share (%) = organisation’s market share /largest competitor’s market share.
This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.
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