2 July 2021
Page Views measures the total number of web pages viewed on the website and so is a general measure of how extensively the website is used. Average Page Views is one way of measuring visit quality.
This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.
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