Bernard Marr is one of the world’s most experienced advisors in business strategy, AI strategy, data strategy, and digital transformation.
He works with senior leaders and boards to build future-ready organisations that create measurable value from data, technology, and intelligent decision-making.
Bernard has advised many of the world’s best-known companies and government bodies, including the UN, NATO, Toyota, Accenture, Shell, Walmart, HSBC, UK police forces, DHL, Siemens, BP, central banks, NHS organisations, and many others.
He combines strategic insight with practical execution to help organisations deliver real outcomes.
Bernard Is As An Extremely Competent, Confident And Effective Enterprise Performance Consultant And Coach. Bernard Is Very Good At Working With Groups Of Senior Leaders And Has A Rare Ability To Make A Complex Project Flow Effortlessly.
Bernard Marr Is An Amazing Enterprise Performance Consultant, Trainer And Facilitator. His Work Helped Us Gain Clarity On Strategic Objectives, Information And Data Needs, KPIs, Analytics And Big Data Needs As Well As Dashboards And Performance Reporting. I Would Recommend Bernard For All Strategy And Performance Consultancy And Training Work.
Bernard Marr Partnered With Us To Deliver A High-Quality Data Strategy That Has Resonated With Business And Technical Stakeholders At All Levels Of Our Organisation. Bernard Brings A Wealth Of External Experience And His Knowledge Of The Field Combined With His Pragmatic And Practical Approach Was A Perfect Fit For Our Working Team. It Was A Pleasure To Work With Bernard And Together We Were Able To Co-Create A Data Strategy That Has Been Shared Widely Across The RDS Shell Group As A Best Practice Example.
Enterprise Strategy Development
Bernard helps leadership teams create clear, actionable strategies that reflect the realities of AI, digital transformation, competition, and changing customer expectations.
Through a structured and collaborative process, he brings together input from across the organisation and guides executives to produce a focused, one-page strategic roadmap that aligns everyone behind shared goals and key deliverables.
The result is a strategy that is simple, measurable, and fully supported across the business.
Business Performance Management
Successful strategy requires strong performance management. Bernard is a leading authority on KPIs, OKRs, and strategic performance measurement, and his bestselling books are used by organisations around the world.
He supports companies in developing meaningful indicators, creating performance dashboards, and designing management routines that ensure plans are executed and progress is monitored effectively.
AI Strategy Development
Every organisation now needs a clear AI strategy. Bernard helps companies understand where AI creates value, assess readiness, and move confidently from pilots to enterprise scale.
His AI Strategy blueprint covers:
- Opportunity identification and prioritisation
- AI readiness and maturity assessment
- Operating model and workflow design
- Responsible AI governance and risk management
- Workforce enablement and change support
- A practical implementation roadmap with measurable targets
Bernard’s work helps organisations build AI capabilities that are reliable, trusted, and aligned with business outcomes.
Data Strategy Development
Data is the foundation for transformation and AI success. Bernard works with organisations to build end-to-end data strategies that turn data into a strategic asset. This includes:
- Data governance and quality frameworks
- Improving data accessibility across the organisation
- Breaking down silos and integrating structured and unstructured data
- Architectures for real-time and streaming data
- Data culture building and capability development
- Identifying innovation and monetisation opportunities
His approach enables companies to deliver reliable analytics, stronger decisions, and more powerful AI use cases.
Digital Transformation Strategy
Digital transformation is not about technology installation. It is about rethinking processes, customer experiences, and operating models for a digital-first world.
Bernard helps organisations design and execute transformation programmes that deliver measurable value.
Advisory areas include:
- Vision and strategic roadmap creation
- Customer experience reimagination
- Automation and intelligent workflow redesign
- Integration of AI, analytics, and modern digital platforms
- Workforce transformation and capability building
- Transformation KPIs and performance measurement
Bernard also supports leaders as a trusted advisor throughout the transformation journey.
AI Native Transformation
Bernard helps organisations evolve from traditional operations to AI native enterprises that use intelligence in every decision and process.
This includes:
- AI-enhanced workflows
- Intelligent automation
- AI-driven decision support
- Integration of AI agents and copilots
- Modernisation of data, technology, and organisational structures
- Culture shifts that encourage experimentation and responsible innovation
AI native companies operate faster, smarter, and with greater resilience, and Bernard provides a clear path for making this transition.
Clients
Bernard works across industries, including manufacturing, financial services, technology, telecoms, healthcare, retail, logistics, energy, public sector, and professional services.
His clients include many of the most respected and innovative organisations in the world.
Ways to Work With Bernard
- Strategic advisor to CEOs and boards
- Executive coach on AI and data strategy
- Facilitator of leadership strategy workshops
- Lead consultant on transformation programmes
- Expert speaker for leadership offsites and global events
- Long-term trusted advisor across AI and digital initiatives
If you want to build a strategy that delivers real value from data, AI, and digital transformation, Bernard would be delighted to discuss how he can help.
Reach out today to start the conversation.
Clients
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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
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