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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’ and ‘Business Trends in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The 10 Biggest Mistakes Companies Make When Creating an AI Strategy

3 August 2023

Artificial intelligence (AI) has become a game-changer in the business world, and this emerging technology offers a level of power and potential that’s simply too good to ignore. Regardless of the sector, having a robust AI strategy is no longer an optional extra — it’s a non-negotiable necessity.

The 10 Biggest Mistakes Companies Make When Creating an AI Strategy | Bernard Marr

As an AI strategy consultant, I've seen companies of all sizes stumble and falter over many of the same challenges.

This post spotlights the ten most prevalent mistakes I've seen companies make as they're planning and implementing their AI strategy. Take heed of these missteps and pave the way for a well-executed, strategic approach to AI that can give your company a competitive edge.

1. Lack of Clear Objectives

Diving into the AI pool without a clear set of objectives is like embarking on a cross-country road trip without a map. While some companies are quick to adopt AI technology, they often fail to define what they hope to achieve with it.

The power of AI lies in its ability to solve complex problems, improve efficiency, and generate insights — but without specific goals, these advantages can quickly become wasted potential.

Consider a healthcare organization that implements AI to improve patient care. Without clear objectives, they might scatter their resources across a broad range of AI projects with no coherent focus. By setting specific goals like reducing patient wait times or improving diagnosis accuracy, they can steer their AI strategy toward the outcomes that will make the biggest impact.

2. Failure to Adopt a Change Management Strategy

Adopting AI isn't simply about integrating new technology into existing processes. It requires a comprehensive shift in organizational culture and operations. Without a suitable change management strategy, AI implementation can get bogged down due to resistance from employees and low adoption rates.

Clear, consistent, and transparent communication about the AI adoption process can help alleviate fears and misconceptions and make the change process easier. All stakeholders — from top-level management to employees — need to understand what AI is, what its benefits are for the organization, why it is being adopted, and how it will affect their roles.

3. Overestimating AI Capabilities

AI is powerful, but it's not a magic wand. Overestimating what AI can do often leads to unrealistic expectations and disappointment. Like any technology, AI has limitations, and the technology requires substantial input and management to work effectively.

For example, a retailer that adopts AI to predict customer behavior might expect immediate and 100% accurate results — but the team in charge of the implementation will soon realize that AI models need time to learn from data. They will also discover that predictions might not always be perfect due to uncertainties in human behavior.

4. Not Testing and Validating AI Systems

Failure to adequately test and validate AI systems can lead to inaccurate outputs, system errors, and in worst-case scenarios, serious harm. AI systems are inherently complex, so your company should plan on doing rigorous testing and validation to ensure safety, accuracy, and reliability.

5. Ignoring Ethics and Privacy Concerns

AI systems can inadvertently invade privacy or make decisions that seem unfair or biased. Ignoring these potential pitfalls can damage a company's reputation and lead to legal complications. Businesses must proactively address these concerns by building transparency, fairness, and privacy safeguards into their AI systems.

A social media company, for example, that uses AI to target ads might inadvertently invade user privacy by using sensitive personal data. Being transparent about data usage and ensuring that AI algorithms respect user privacy can prevent issues like this.

6. Inadequate Talent Acquisition and Development

AI is a complex field that requires specialized skills. Many companies that are creating AI strategies fail to invest in acquiring and developing the right talent for their initiatives. Not having the right skills for AI is often the cause of project failures.

In many cases, companies need data scientists, machine learning engineers, and software developers familiar with AI technologies. Businesses should put plans in place to recruit new employees with these skill sets or upskill their existing employees to fill these critical roles.

7. Neglecting Data Strategy

Data is the lifeblood of AI, and neglecting data strategy can starve AI systems of the vital information they need to function correctly. Companies need to consider how they collect and store data and how they'll ensure their data is clean, organized, and accessible.

To look at one example: If an e-commerce company is using AI to personalize product recommendations, they must have clean data that their recommendation engine can easily access. If their data is messy or incomplete, the AI system might recommend irrelevant products, which could lead to lost sales and unhappy customers.

8. Inadequate Budget and Resource Allocation

Adopting AI requires substantial investment in technology, talent, data, and infrastructure. Companies often underestimate these costs, resulting in insufficient budget and resource allocation. This can stifle AI initiatives, causing them to fall short of their potential or fail.

9. Treating AI as a One-Time Project

AI strategy is not a "set-it-and-forget-it" process. It requires ongoing maintenance, data updates, and fine-tuning to adapt to changing environments. Companies that treat AI as a one-time project instead of an ongoing initiative often find that their systems become obsolete or ineffective.

Plan to adopt a continuous improvement mindset when it comes to AI. Regularly monitor, update, and fine-tune your AI systems to keep them relevant and accurate as situations and data change.

10. Not Considering Scalability

Companies often pilot AI projects on a small scale without considering how those efforts will scale. Starting small is a good approach, but I recommend considering scalability from the beginning of every project so you can avoid bottlenecks and inefficiencies down the line.

An insurance company, for instance, might pilot an AI project to automate claim processing for a single product line. If successful, they might want to scale this to other areas of the business — but without considering scalability from the start, they could face significant technical and logistical challenges.

Steer Clear of Common AI Pitfalls

Artificial Intelligence offers unprecedented opportunities for businesses willing to navigate its complex terrain. However, success in this arena doesn't come easy, and avoiding these ten common mistakes can be your north star.

Remember, AI is a journey that requires clear objectives, a thorough understanding of its capabilities, and an ongoing commitment to testing, privacy, talent, data strategy, budgeting, and scalability.

AI holds the potential to reshape the business landscape as we know it — but only if we navigate its complexities with prudence and foresight.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a multi-award-winning and internationally best-selling author of over 20 books, writes a regular column for Forbes and advises and works with many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
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