Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

View Latest Book

Follow Me

Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

View Latest Book

Follow Me

The Future Promise Of Hydrogen Power

21 March 2022

In their report, The Future of Hydrogen: Seizing Today’s Opportunities, the International Energy Agency reported there is a clear business and political momentum for clean hydrogen energy. The agency concludes that now is the time to scale up hydrogen power so it can become widely used.

Dr. Fatih Birol, the Executive Director of the International Energy Agency, said, “hydrogen is today enjoying unprecedented momentum. The world should not miss this unique chance to make hydrogen an important part of our clean and secure energy future.”

Hydrogen can be extracted from water, from biomass and fossil fuels, or from a mix of them. Extracting hydrogen from natural gas is currently the most common form of hydrogen production in the world today. Another way is electrolysis – where water is split into hydrogen and oxygen using electricity. The latter process is particularly interesting if we are generating that electricity from renewable power sources, which is when we call it green hydrogen.

The Future Promise Of Hydrogen Power | Bernard Marr

The Most Common Uses for Hydrogen Power

Industry: The primary use for hydrogen is in industrial settings like steel production and oil refining.

Storing renewable energy: Hydrogen can be used to store renewable energy so it can be transmitted and used at a later time. This can help accelerate the shift toward intermittent renewable energy sources like wind and solar.

Transport: Shipping and aviation represent a huge opportunity for hydrogen-based fuels, and hydrogen fuel cell cars and trains are becoming more popular.

Buildings: Hydrogen can be blended into existing natural gas networks, particularly in multifamily and commercial buildings in dense cities.

The Potential Challenges of Hydrogen Power

The public perception of hydrogen may be a hindrance to using it more widely. Hydrogen gas is flammable, and it does need to be stored in a specific way, but the public’s worries about hydrogen’s safety are often overblown.

We will also need to continue ramping up our green infrastructure so we can refuel cars and other vehicles that have hydrogen tanks.

Today, we are creating a lot of the world’s hydrogen gas from natural gas, and that process does produce greenhouse gas emissions. However, hydrogen could be seen as a bridge that helps build the market until there’s enough renewable energy to serve our power needs.

Where Hydrogen Power Is Headed

As more and more governments commit to decarbonizing, it is driving a hydrogen economy. A recent McKinsey report stated that there are more than 350 large-scale hydrogen projects under development right now, and the total investment in the hydrogen sector is approximately $500 billion.

Every year, companies are making huge improvements to hydrogen cell vehicles and the industrial processes that use hydrogen. I have no doubt that hydrogen power will play an important role in our efforts to change how we produce energy.

Germany has announced a 7 billion Euro program and the Chinese government wants to have, have 1 million fuel cell powered vehicles on its roads by 2030.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

Related Articles

How Mercedes-Benz Uses Virtual And Augmented Reality to Sell Cars, Train Staff, And Create New Customer Experiences

As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology.[...]

How AI Is Helping Us Create A More Sustainable Future

Climate change is an existential threat, but AI might be our secret weapon against its most destructive impacts. Read on to find out how AI is transforming our approach to renewable energy, carbon capture, policy development, and more.[...]

The Hot New Job That Pays Six Figures: AI Prompt Engineering

Back in 2017, a report by Dell Technologies and the Institute Of The Future stated that 85% of the jobs that will exist in 2030 haven’t been invented yet.[...]

Explainable AI: Challenges And Opportunities In Developing Transparent Machine Learning Models

One of the biggest problems with artificial intelligence (AI) is that it’s very difficult for us to understand how it works – it’s just too complicated![...]

15 Amazing Real-World Applications Of AI Everyone Should Know About

Artificial intelligence (AI) is no longer a buzzword; it has become an integral part of our lives, influencing every aspect of society in ways we could only dream of just a few years ago.[...]

Here’s What The Future Of The Internet Will Look Like

It's difficult to predict exactly what the future internet will look like because new technology is evolving so quickly — but there is no doubt that the newest iteration of the web will transform virtually every part of our economy and society.[...]

Stay up-to-date

  • Get updates straight to your inbox
  • Join my 1 million newsletter subscribers
  • Never miss any new content

Social Media

Yearly Views


View Podcasts