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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’ and ‘Generative AI in Practice’.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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The New HR Playbook: Catalyze Innovation With Analytics And AI

3 January 2024

Beneath the surface of every HR function, there lies a treasure trove of data. But if that data is going to be truly valuable, you need to transform it into insights. With high-precision analytics tools and advanced algorithms, HR professionals can mine data to mitigate challenges, enrich the employee experience, and address the most critical people-related inquiries.

The New HR Playbook: Catalyze Innovation With Analytics And AI | Bernard Marr

And in the meantime, future technologies like the metaverse and blockchain can create big benefits for employees and change the way HR professionals do their jobs every day.

Let’s dig a little deeper into how analytics and future technologies are redefining HR.

AI-Enabled Analytics Tools

Emerging trends in HR analytics tools are carving new paths for HR to interact with and understand employees.

Image and video analytics tools offer a wealth of insights, from recognizing patterns in employee behavior to evaluating engagement levels during virtual meetings. By converting visual data into structured data, these tools give HR a deeper understanding of employee behaviors and engagement levels. This can guide management strategies to improve employee performance and satisfaction.

Text analytics dig into written communication to reveal patterns and key topics. From analyzing everything from email communications to performance evaluations to employee feedback forms, these tools can uncover hidden issues and opportunities and enable HR to make data-driven decisions.

Sentiment analysis adds emotional context to data. It examines the tone and emotion behind words, video, and audio to identify whether the sentiments being expressed are positive, negative, or neutral. This invaluable insight into employees' feelings can guide HR in improving employee engagement and overall workplace culture.

Voice analytics extracts information from message logs or audio recordings of conversations. From there, these tools can pull out key themes, determine sentiment, and identify intent from virtual meetings, phone calls, or voice surveys.

The Rise of No-Code and AI-As-A-Service Tools

No-code and AI-as-a-service tools are game-changers in the HR landscape because they simplify the complex process of HR analytics. No-code tools, for instance, provide user-friendly interfaces that allow HR professionals to build applications for data collection, analysis, and reporting without any coding knowledge. This enables non-technical HR teams to quickly adapt and respond to changing needs while minimizing reliance on IT departments.

AI-as-a-service tools, on the other hand, offer out-of-the-box AI capabilities that can automate many HR processes and generate insights from data. These tools can be used to automate the analysis of employee feedback, track performance metrics, or even predict employee turnover. This saves time and also ensures that HR professionals can leverage advanced AI capabilities without the need for specialized knowledge or skills.

ChatGPT, developed by OpenAI, is an excellent example of a no-code solution that is transforming HR. It's a powerful language model that can be used to automate a variety of tasks, like answering employee queries, facilitating onboarding processes, or analyzing open-ended survey responses.

Without needing to write a single line of code, HR teams can integrate ChatGPT into their systems, saving time and resources while ensuring consistent, high-quality responses. Its robust natural language capability also enables it to extract valuable insights from text data, which can help HR teams make more informed, data-driven decisions.

Evolving HR With Future Technologies: The Metaverse And Blockchain

Metaverse and blockchain technologies — underpinned by data and AI — also offer a lot of possibilities for improving HR practices.

The metaverse, a shared virtual space bridging physical and digital realities, offers avenues for remote workspaces and virtual collaboration. It can enhance recruitment, onboarding, training, and development processes by providing immersive and interactive experiences that engage candidates and employees on a new level. The metaverse could also help companies with decentralized teams cultivate a strong organizational culture by giving employees a shared virtual space for interaction and engagement.

Blockchain technology offers transparency and security that can have profound implications for HR processes. HR departments can use blockchain to improve the security of record-keeping, verify employee credentials, and simplify benefits administration. Blockchain can also streamline payroll processes, especially for international employees. Companies can even use blockchain to create decentralized, employee-driven platforms for collaboration and communication.

The Next Chapter Of HR

Data-driven insights are reshaping HR's role within organizations, and emerging technologies like AI, no-code solutions, the metaverse, and blockchain are heralding a new era. These developments are not just augmenting existing HR processes — they're creating avenues for more meaningful employee engagement, streamlined operations, and responsive decision-making.

It's an exhilarating time to be part of the HR landscape, and it will be interesting to see how these advancements will continue to shape people management in the future.

Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.

He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.

He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest book is ‘Generative AI in Practice’.

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