Written by

Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

View Latest Book

Follow Me

Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

View Latest Book

Follow Me

What is Augmented Reality (AR) In 60 Seconds

2 July 2021

The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase.


In 2017, ARKit was launched by Apple, and Google released ARCore for Android, both powerful tools for developers to create AR apps. It is predicted that there will be 1 billion augmented reality users by 2020. After a quick definition of augmented reality, let’s take a look at augmented reality that’s already used for real-world applications.

What is augmented reality (AR)?

When someone talks about AR, they are referring to technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment. Many developers are creating augmented reality apps, and this has opened up the technology to many applications and a broader audience. If you’ve watched an American football game since 1998, you likely have seen the down line portrayed as a yellow line that moved down the field. That is an example of an augmented reality application. Have a look at this short video of me trying some leading edge AR tools.

If you would like to know more about , check out my articles on:

Or browse the Augmented, Virtual & Mixed Reality  to find the metrics that matter most to you.


Business Trends In Practice | Bernard Marr
Business Trends In Practice | Bernard Marr

Related Articles

What is Auto-GPT? A Next-Level AI Tool Surpassing ChatGPT?

Like many people, you may have had your mind blown recently by the possibility of ChatGPT and other large language models (LLMs) like the new Bing or Google’s Bard.[...]

How To Upgrade From Data-Driven To AI-Driven Marketing Analytics

We’re told that data is the key to business success. But how do we go about turning data into money?[...]

The 5 Biggest Problems With Blockchain Technology Everyone Must Know About

Blockchain technology has undeniably captured the imagination of the tech world and beyond, offering the promise of decentralized, transparent, and tamper-proof systems.[...]

How to Make AI Work in Your Organization

As the world continues to embrace the transformative power of artificial intelligence, businesses of all sizes must find ways to effectively integrate this technology into their daily operations.[...]

The 3 Biggest Digital Threats And How To Protect Yourself

Our digital footprints are bigger than ever. We bank online. We shop online. We order the Friday night takeaway from our phones.[...]

Artificial Intelligence In Space: The Amazing Ways Machine Learning Is Helping To Unravel The Mysteries Of The Universe

Space travel, exploration, and observation involve some of the most complex and dangerous scientific and technical operations ever carried out. This means that it tends to throw up the kinds of problems that artificial intelligence (AI) is proving itself to be outstandingly helpful with.[...]

Stay up-to-date

  • Get updates straight to your inbox
  • Join my 1 million newsletter subscribers
  • Never miss any new content

Social Media

0
Followers
0
Followers
0
Followers
0
Subscribers
0
Followers
0
Subscribers
0
Yearly Views
0
Readers

Podcasts

View Podcasts