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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’

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What is Augmented Reality (AR) In 60 Seconds

2 July 2021

The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase.


In 2017, ARKit was launched by Apple, and Google released ARCore for Android, both powerful tools for developers to create AR apps. It is predicted that there will be 1 billion augmented reality users by 2020. After a quick definition of augmented reality, let’s take a look at augmented reality that’s already used for real-world applications.

What is augmented reality (AR)?

When someone talks about AR, they are referring to technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment. Many developers are creating augmented reality apps, and this has opened up the technology to many applications and a broader audience. If you’ve watched an American football game since 1998, you likely have seen the down line portrayed as a yellow line that moved down the field. That is an example of an augmented reality application. Have a look at this short video of me trying some leading edge AR tools.

If you would like to know more about , check out my articles on:

Or browse the Augmented, Virtual & Mixed Reality  to find the metrics that matter most to you.


Data Strategy Book | Bernard Marr

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