What is Augmented Reality (AR) In 60 Seconds
2 July 2021
The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase.
In 2017, ARKit was launched by Apple, and Google released ARCore for Android, both powerful tools for developers to create AR apps. It is predicted that there will be 1 billion augmented reality users by 2020. After a quick definition of augmented reality, let’s take a look at augmented reality that’s already used for real-world applications.
What is augmented reality (AR)?
When someone talks about AR, they are referring to technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment. Many developers are creating augmented reality apps, and this has opened up the technology to many applications and a broader audience. If you’ve watched an American football game since 1998, you likely have seen the down line portrayed as a yellow line that moved down the field. That is an example of an augmented reality application. Have a look at this short video of me trying some leading edge AR tools.
If you would like to know more about , check out my articles on:
- The Important Difference Between Augmented Reality And Mixed Reality
- 5 Important Augmented And Virtual Reality Trends For 2019 Everyone Should Read
- 9 Powerful Real-World Applications Of Augmented Reality (AR) Today
Or browse the Augmented, Virtual & Mixed Reality to find the metrics that matter most to you.
Related Articles
The Third Wave Of AI Is Here: Why Agentic AI Will Transform The Way We Work
The chess pieces of artificial intelligence are being dramatically rearranged. While previous iterations of AI focused on making predictions or generating content, we're now witnessing the emergence of something far more sophisticated: AI agents that can independently perform complex tasks and make decisions.[...]
How Generative AI Will Change Jobs In Cybersecurity
Ensuring robust cybersecurity measures are in place is more important than ever when it comes to protecting organizations and even governments and nations from digital threats.[...]
The 10 Most Important Banking And Financial Technology Trends That Will Shape 2025
As technological disruption and economic uncertainty continue to reshape the financial landscape, alongside dramatic shifts in consumer behavior and regulatory requirements, 2025 promises to be both challenging and opportunistic for banking and financial services.[...]
The 6 Most Powerful AI Marketing Trends That Will Transform Your Business In 2025
The quiet hum of AI servers is rapidly drowning out the traditional drumbeat of marketing departments worldwide.[...]
AI Everywhere – Scaling AI In The Cloud With Intel® Xeon®6
Today, the omnipresent AI that we’re starting to take for granted has become a critical tool for business.[...]
4 Smartphones Leading The AI Revolution
As enterprises increasingly rely on company-issued smartphones as primary computing devices, these mobile devices are becoming the frontline of workplace AI integration.[...]
Sign up to Stay in Touch!
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
Social Media