There are a lot of great books being published these days on the subject of artificial intelligence, as human authors attempt to tackle the technical, philosophical, and societal challenges posed by our growing reliance on smart machines.[...]
There’s really no escaping artificial intelligence (AI) and the Internet of Things (IoT). It seems pretty much anything can be made smart these days – and that goes for services as well as products.[...]
A decade is a long time in technology. Given how prevalent they are now, it's easy to forget that ten years ago, few of us had heard of cloud computing, deep learning, or the internet of things (IoT).[...]
In the experience economy, customers prioritize experience over the ownership of things. Learn how today's companies are creating engaging and immersive experiences to add more value and build brand loyalty.[...]
Today we describe the metaverse as a fully immersive internet, where we will be able to access augmented and virtual reality and interact with all sorts of environments using persistent avatars and innovative digital technology.[...]
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We have never lived at a time of faster and more transformative technological and societal changes. It can be hard for executives to keep up with the developments and shifts. This book cuts through all of the hype and presents the key business trends anyone should be aware of now as they will shape businesses into the foreseeable future.
Business Trends in Practice includes case studies across all industries, with companies such as: Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, Apple, and many more. Some of the key trends the author will examine include:
The AI revolution
Robots and business processes automation
Remote working, working from home and new flexibility
Social & environmental Responsibility
As part of Bernard Marr’s popular ‘In Practice’ series, Business Trends in Practice will help you identify the key business trends that will keep you one step ahead of the competition.
Tech Trends In Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution
How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way.
In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice.
You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice:
Artificial intelligence, including machine and deep learning
The Internet of Things and the rise of smart devices
Self-driving cars and autonomous drones
3D printing and additive manufacturing
Genomics and gene editing
Augmented, virtual and mixed reality
When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.
Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society
As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.
In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums.
Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies.
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