Customer Turnover Rate
2 July 2021
Customer Turnover Rate measures customer loyalty through the rate at which acquired customers are leaving or not renewing.
Customer Turnover = Lost customers over period t / total number of customers at the end of period t
This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.
How Mercedes-Benz Uses Virtual And Augmented Reality to Sell Cars, Train Staff, And Create New Customer Experiences
As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology.[...]
How AI Is Helping Us Create A More Sustainable Future
Climate change is an existential threat, but AI might be our secret weapon against its most destructive impacts. Read on to find out how AI is transforming our approach to renewable energy, carbon capture, policy development, and more.[...]
- Get updates straight to your inbox
- Join my 1 million newsletter subscribers
- Never miss any new content