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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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EVA

2 July 2021

EVA (or Economic Value Added) is a measure of a company’s economic profit. The indicator was developed and copyrighted by Stern-Stewart. Central to the EVA measure is the idea that companies have to take into account the cost of capital (for both equity and debts) before they can make a judement on whether the company has added real economic value or not.

The argument is that here is an opportunity cost of capital, i.e. instead of investing into a specific company or business venture, investors could put their money in other places such as Government bonds, the bank or equity markets). In order to identify true economic value it is therefore important to deduct the cost of capital (opportunity costs).

EVA = NOPAT – (C x K)

Where:

NOPAT is Net Operating Profit after Tax

C is the Weighted Average Cost of Capital (WACC), which represents the rate that a company is expected to pay on average to all its security holders to finance its assets

K is the economic capital employed

This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

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