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Bernard Marr

Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

Bernard’s latest books are ‘Future Skills’, ‘The Future Internet’, ‘Business Trends in Practice’, ‘Generative AI in Practice’ and ‘AI Strategy‘.

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Bernard Marr ist ein weltbekannter Futurist, Influencer und Vordenker in den Bereichen Wirtschaft und Technologie mit einer Leidenschaft für den Einsatz von Technologie zum Wohle der Menschheit. Er ist Bestsellerautor von 20 Büchern, schreibt eine regelmäßige Kolumne für Forbes und berät und coacht viele der weltweit bekanntesten Organisationen. Er hat über 2 Millionen Social-Media-Follower, 1 Million Newsletter-Abonnenten und wurde von LinkedIn als einer der Top-5-Business-Influencer der Welt und von Xing als Top Mind 2021 ausgezeichnet.

Bernards neueste Bücher sind ‘Künstliche Intelligenz im Unternehmen: Innovative Anwendungen in 50 Erfolgreichen Unternehmen’

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How Mercedes-Benz Uses Virtual And Augmented Reality to Sell Cars, Train Staff, And Create New Customer Experiences

30 May 2023

As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology.

How Mercedes-Benz Uses Virtual And Augmented Reality to Sell Cars, Train Staff, And Create New Customer Experiences | Bernard Marr

However, there is one area of technology where the German carmaker has been particularly enthusiastic in recent years, and that’s the field of virtual reality and augmented reality (VR/ AR) – sometimes collectively referred to as extended reality (XR).

These two technologies are closely related, but where they differ is that VR places the user inside an entirely computer-generated world, whereas AR superimposes computer graphics over the wearer’s view of the real world.

Both have proven popular with carmakers for a variety of applications, connected with marketing, engineering, and customer experience. However, Mercedes-Benz has found many innovative ways to put them to work.

Here’s an overview of some of the most interesting applications and how they play a key part in the prestigious car manufacturer’s digital transformation strategy.