How Mercedes-Benz Uses Virtual And Augmented Reality to Sell Cars, Train Staff, And Create New Customer Experiences
30 May 2023
As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology.
However, there is one area of technology where the German carmaker has been particularly enthusiastic in recent years, and that’s the field of virtual reality and augmented reality (VR/ AR) – sometimes collectively referred to as extended reality (XR).
These two technologies are closely related, but where they differ is that VR places the user inside an entirely computer-generated world, whereas AR superimposes computer graphics over the wearer’s view of the real world.
Both have proven popular with carmakers for a variety of applications, connected with marketing, engineering, and customer experience. However, Mercedes-Benz has found many innovative ways to put them to work.
Here’s an overview of some of the most interesting applications and how they play a key part in the prestigious car manufacturer’s digital transformation strategy.
Related Articles
Sex And Intimacy In The Generative AI Era
Sex and technology have long been intertwined – millions of us use dating apps to find partners, and some of the earliest commercial online activity revolved around pornography.[...]
Generative AI Sucks: Meta’s Chief AI Scientist Calls For A Shift To Objective-Driven AI
In a landscape where generative AI is hailed as the frontier of technological innovation, Yann LeCun, Chief AI Scientist at Meta, presents a contrarian viewpoint that challenges the status quo.[...]
Instacart Harnesses Generative AI To Revolutionize Grocery Delivery Experience
Grocery delivery and pickup service Instacart is not shy about adopting new technologies. So, it makes sense that the company has embraced generative AI across the business.[...]
Responsible AI: Why Privacy Is An Essential Element
Today, people often talk about “responsible” AI use, but what do they really mean?[...]
The Amazing Ways IKEA Is Using Generative AI
Global furniture retailer IKEA has long been at the forefront of tech-driven retail innovation.[...]
Generative AI Is Coming To Your Home Appliances
Across all industries, organizations are rapidly embracing generative AI. Among them, makers of home appliances like fridges and ovens.[...]
Sign up to Stay in Touch!
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
Social Media