How Mercedes-Benz Uses Virtual And Augmented Reality to Sell Cars, Train Staff, And Create New Customer Experiences
30 May 2023
As the manufacturer of some of the world’s most sophisticated cars, as well as a champion in the world of motorsports, Mercedes-Benz is no slouch when it comes to cutting-edge technology.
However, there is one area of technology where the German carmaker has been particularly enthusiastic in recent years, and that’s the field of virtual reality and augmented reality (VR/ AR) – sometimes collectively referred to as extended reality (XR).
These two technologies are closely related, but where they differ is that VR places the user inside an entirely computer-generated world, whereas AR superimposes computer graphics over the wearer’s view of the real world.
Both have proven popular with carmakers for a variety of applications, connected with marketing, engineering, and customer experience. However, Mercedes-Benz has found many innovative ways to put them to work.
Here’s an overview of some of the most interesting applications and how they play a key part in the prestigious car manufacturer’s digital transformation strategy.
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Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
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