Virtual and augmented reality are technological innovations that are going main stream at the moment and which have huge potential to transform the ways people interact with organisations and their products and services.

Want to learn more about Augmented, Virtual & Mixed Reality?

On this topic page you can find many relevant articles and case studies that will explain augmented and virtual reality and their implications in simple and easy to understand ways.

Bernard Marr has worked with many of the world’s leading businesses and government organisations helping them understand the potential of augmented and virtual reality technology. Get in touch if you would like to explore consulting engagements or in-house training programmes on any of these topics.

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Recent AR, VR, MR & The Metaverse Articles

The World Of Metaverse Entertainment: Concerts, Theme Parks, And Movies

The metaverse is a massive trend at the moment, with news and promises about the power of the metaverse splashed across social media and all the biggest media headlines.[...]

How the Metaverse Is Changing Sports

Thanks to the pandemic, online shopping has never been more popular. However, there are some ways in which it falls short.[...]

The Metaverse, Digital Dressing Rooms And The Future Of Fashion Retail

Thanks to the pandemic, online shopping has never been more popular. However, there are some ways in which it falls short.[...]

The Most In-Demand Metaverse Skills Every Company Will Be Looking For

The metaverse is here – and if we are to believe a recent Citi report, it could generate up to $13 trillion in value for businesses around the world by 2030.[...]

The Metaverse And Digital Transformation At McDonald’s

The famous golden arches are recognized worldwide not only as an icon of fast food, but also of technological transformation.[...]

Can Life Be Meaningful In The Metaverse?

So if it's true that we will find ourselves increasingly living our lives in the virtual worlds and environments of the metaverse, will this end up cheapening what it means to be human?[...]

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