Virtual and augmented reality are technological innovations that are going main stream at the moment and which have huge potential to transform the ways people interact with organisations and their products and services.

Want to learn more about Augmented, Virtual & Mixed Reality?

On this topic page you can find many relevant articles and case studies that will explain augmented and virtual reality and their implications in simple and easy to understand ways.

Bernard Marr has worked with many of the world’s leading businesses and government organisations helping them understand the potential of augmented and virtual reality technology. Get in touch if you would like to explore consulting engagements or in-house training programmes on any of these topics.

View All AR, VR, MR & The Metaverse Articles

Recent AR, VR, MR & The Metaverse Articles

4 Ways Augmented & Virtual Reality Are Making Entertainment More Immersive | Bernard Marr

4 Ways Augmented & Virtual Reality Are Making Entertainment More Immersive

Almost half of all investments in virtual reality (VR) fall under entertainment, showing how the industry is a keen adopter of extended reality (XR) technologies.[...]

How Augmented Reality Is Transforming Retail More Immersive More Personal | Bernard Marr

How Augmented Reality Is Transforming Retail: More Immersive, More Personal

Retailers of all shapes and sizes are grappling with some big questions. How can we make the customer journey more interesting? How can we improve conversion rates?[...]

Why Are AR VR & MR So Popular Right Now| Bernard Marr

Why Are AR, VR & MR So Popular Right Now?

Augmented reality, virtual reality, and mixed reality are revolutionizing the way many industries operate. What factors are accelerating the development and adoption of XR tech [...]

10 Best Examples Of Augmented And Virtual Reality In Retail | Bernard Marr

10 Best Examples Of Augmented And Virtual Reality In Retail

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world [...]

AR VR In Manufacturing 5 Things You Need To Know | Bernard Marr

AR & VR In Manufacturing: 5 Things You Need To Know

In fact, research by PwC indicates that the use of virtual reality (VR), mixed reality (MR), and augmented reality (AR) in product development alone could deliver a $360 billion boost to GDP by 2030. [...]

ABBAs Virtual Concert The Metaverse And The Future Of Entertainment | Bernard Marr

ABBA’s Virtual Concert, The Metaverse And The Future Of Entertainment

Even pop legends are not immune to the ongoing digitization of every aspect of life and society. Recently it was announced that Abba fans would get to experience the Swedish supergroup in their prime, as their “Abba-tars” take to the stage in London next year. [...]

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