Online Share of Voice
2 July 2021
Online Share of Voice (OSOV) measures the relative share of online mentions of a brand (company or product) – especially in Social Media forums – relative to competitors.
OSOV = (Number of mentions for your brand / Number of mentions for your brand and all your competitor brands) x 100
This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.
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