Online Share of Voice
2 July 2021
Online Share of Voice (OSOV) measures the relative share of online mentions of a brand (company or product) – especially in Social Media forums – relative to competitors.
OSOV = (Number of mentions for your brand / Number of mentions for your brand and all your competitor brands) x 100
This indicator is included in the book: Key Performance Indicators – the 75+ measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.
Related Articles
How To Achieve AI Success In Our Day-To-Day Lives
AI is set to change the world in some incredible ways. But as well as shaking up the way we work and potentially solving some of the world’s biggest challenges, it also creates opportunities when it comes to navigating the hum-drum of the everyday.[...]
What Jobs Will AI Replace First?
Artificial intelligence is no longer a futuristic concept; it’s a reality that is transforming industries and reshaping the job market at an unprecedented pace.[...]
How Generative AI Will Change Jobs In Financial Services
From the arrival of the telephone to online banking and mobile payments, many waves of transformation have swept through the banking, insurance and finance industries.[...]
Generative AI Can Write Computer Code. Will We Still Need Software Developers?
We’re seeing a wave of new generative AI tools that can write text, generate images, create music and more.[...]
Online Education And Generative AI: Welcome To The Age Of Virtual AI Tutors
If you’re a lifelong learner, chances are you’ve taken an online course or two over the years.[...]
How To Measure AI Success In Your Organization
I believe that just about every business can benefit from AI by using it to create better products and services, drive efficiency in their operations, or improve customer experience.[...]
Sign up to Stay in Touch!
Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity.
He is a best-selling author of over 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations.
He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.
Bernard’s latest book is ‘Generative AI in Practice’.
Social Media