Strategy & Business Performance

Business Trends in Practice: The 25+ Trends That are Redefining Organizations

We have never lived at a time of faster and more transformative technological and societal changes. It can be hard for executives to keep up with the developments and shifts. This book cuts through all of the hype and presents the key business trends anyone should be aware of now as they will shape businesses into the foreseeable future. 

Business Trends in Practice includes case studies across all industries, with companies such as: Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, Apple, and many more. Some of the key trends the author will examine include:

• The AI revolution
• Robots and business processes automation
• Remote working, working from home and new flexibility
• Social & environmental Responsibility
• Increased Diversity

As part of Bernard Marr’s popular ‘In Practice’ series, Business Trends in Practice will help you identify the key business trends that will keep you one step ahead of the competition.

Tech Trends In Practice: The 25 Technologies That Are Driving The 4th Industrial Revolution

How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way.

In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice.

You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice:

• Artificial intelligence, including machine and deep learning
• The Internet of Things and the rise of smart devices
• Self-driving cars and autonomous drones
• 3D printing and additive manufacturing
• Blockchain technology
• Genomics and gene editing
• Augmented, virtual and mixed reality

When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

The Intelligent Company: Five Steps To Success With Evidence-Based Management

Today′s most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence–Based Management and is one of the fastest growing business trends of our times.

Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.

As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication.

This latest book by best–selling management expert Bernard Marr, will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.

Loaded with practical step–by–step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice.

Click here to read a sample chapter

Doing More With Less 2nd Edition

Public sector organisations are in one of the most challenging environments they have ever had to face as they bear much of the cost of the recession. More than ever before, public sector leaders need to instil strong performance improvement disciplines into their organisations that enable these leaders to fully understand: key outcomes and priority deliverables, how to allocate reduced financial resources and where to reduce costs and improve efficiencies without jeopardising service delivery.

Written in an accessible and practical style, this fully-updated second edition addresses the efficiency drive using models, tools and ideas more commonly found in the corporate world, such as balanced scorecard and Lean. It also includes new case studies and real-life examples, from Audit Scotland, Belfast City Council, Brisbane City Council, City of Charlotte, Civil Service College (Singapore) FBI, NHS, Ministry of Works (Bahrain), Royal Canadian Mounted Police and the US Postal Service.

Data Strategy: How To Profit From A World Of Big Data, Analytics And Artificial Intelligence

90% of today’s data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and Big Data guru Bernard Marr.

Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world’s most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.

This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

Kunstliche Intelligenz in Unternehmen: Innovative Anwendungen in 50 erfolgreichen Firmen

Bernard Marr bietet einen faszinierenden Blick darauf, wie Unternehmen Künstliche Intelligenz (KI) und maschinelles Lernen zur Problemlösung einsetzen. Es präsentiert 50 Fallstudien zu aktuellen Situationen und zeigt praktische Anwendungen für Probleme, mit denen Unternehmen auf der ganzen Welt konfrontiert sind. Das sich schnell entwickelnde Gebiet der Künstlichen Intelligenz hat sich über Forschungslabore und Informatikabteilungen hinaus ausgedehnt und seinen Weg in das Mainstream-Geschäftsumfeld gefunden. Künstliche Intelligenz und maschinelles Lernen werden als die wichtigsten modernen Business-Trends zur Steigerung des Erfolgs genannt. KI wird in Bereichen wie Bankwesen und Finanzen, Social Media und Marketing eingesetzt. Diese Technologie bietet außerdem innovative Lösungen für Unternehmen aller Größen, Branchen und Industrien. Dieses spannende und aktuelle Buch untersucht eine Vielzahl von Fällen, die veranschaulichen, wie Unternehmen KI einsetzen, um die Leistung und Effizienz zu steigern, Marktpräferenzen zu analysieren und vieles mehr. Unternehmen, die dabei betrachtet werden, sind zum Beispiel: Amazon, IBM, Burberry, Samsung, Netflix, Spotify, Facebook, Elsevier, Uber, Siemens und Daimler.

Der Bestsellerautor und renommierte KI-Experte Bernard Marr zeigt, wie die Technologie des maschinellen Lernens das Geschäftsgebaren von Unternehmen verändert. Das Buch bietet einen Überblick über einzelne Unternehmen, beschreibt das spezifische Problem und erklärt, wie KI die Lösung erleichtert. Jede Fallstudie bietet einen umfassenden Einblick, der einige technische Details sowie wichtige Lernzusammenfassungen enthält.
Marrs Buch ist eine aufschlussreiche und informative Untersuchung der transformativen Kraft der Technologie in der Wirtschaft des 21. Jahrhunderts.

Managing and Delivering Performance

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management, the author focuses on the unique challenges public sector organizations face when tackling the issues of strategic performance management.

Drawing on his extensive experience of working with numerous government, public sector, and not-for-profit organizations over the author covers:

* The context of decision making in the public sector

* The significance of the use of budgeting for performance management, and the impact of performance measurements on budgets

* A huge range of underpinning cases and examples from the public sector, including cases on the Home Office and the NHS in the UK, and the US Air Force

For senior executives in the public sector and government, and for faculty and students in the field this is the authoritative strategic level treatment of this fast-growing area.

Strategic Performance Management

This best selling book on strategic performance management outlines a practical step-by-step approach to the topic. Using many real life case examples it shows how organisations can identify and map their strategy, design relevant and meaningful performance indicators, and more importantly how to use these indicators to extract real management insights.

This book is about strategic performance management for the Twenty-First Century organisation. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organisations can visualise their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real management insights and improve everyday strategic decision making as well as organisational learning.

Data Strategy: How To Profit From A World Of Big Data, Analytics And The Internet Of Things

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.

What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data.

It shows you how to:

• define your strategic data assets and data audience
• gather the required data and put in place new collection methods
• get the most from predictive analytics and machine learning
• have the right technology, data infrastructure and key data competencies
• ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.

Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

AI Strategy: Understand the power of AI and use it to gain a competitive advantage for your business.

Discover how to unlock the full potential of artificial intelligence and future-proof your organization with a winning AI strategy.

AI is transforming every industry – is your business keeping up? In this essential guide, bestselling author and futurist Bernard Marr provides a comprehensive playbook for leaders looking to harness the power of AI. From understanding AI’s transformative impact to developing a clear, actionable strategy, this book equips leaders with the tools they need to drive innovation, manage risks, and stay ahead in an AI-driven world.

AI Strategy is the definitive guide for leaders ready to unlock AI’s potential at scale. Covering every aspect of AI adoption – from ethical considerations and data management to employee upskilling and tech infrastructure – this book delivers real-world examples across multiple organizations and industries, from energy, healthcare and education to marketing and HR. Whether you’re just starting or scaling fast, this must-read guide will help you confidently build and execute a winning AI strategy.

Data Strategy: How to Use Data and Artificial Intelligence to Transform Your Business

Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world’s leading voices in business Bernard Marr.

Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future.

In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.

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“ Bernard Marr’s book ‘Data Strategy’ helped to transform my career. When I shifted from data architecture to data strategy, it helped me to become more innovative with how data could be used to boost business growth. Mr. Marr’s book gave me a framework that I now regularly apply with my customers at AWS, developing scalable solutions that continuously deliver measurable business value over time. Thank you Mr. Marr for such an insightful and practical book. ”
Douglas Holland, Data & AI Transformation Leader