Customer Perspectives

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Brand Equity

Brand Equity is a measure of the value a brand […]

By Bernard Marr|2021-07-13T19:04:13+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|0 Comments

Customer Profitability

Customer Profitability is an indicator of how much profit a […]

By Bernard Marr|2021-07-13T18:53:59+01:002 July 2021|Customer Perspectives, Finance Perspectives|0 Comments

Conversion Rate

Conversion Rate is a measure of the success rate of […]

By Bernard Marr|2021-07-13T19:06:04+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|0 Comments

Customer Lifetime Value

Customer Lifetime Value is an indicator of the financial value […]

By Bernard Marr|2021-07-13T18:54:33+01:002 July 2021|Customer Perspectives, Finance Perspectives|0 Comments

Customer Online Engagement

Conversion Rate is a measure of the success rate of […]

By Bernard Marr|2021-07-13T19:06:10+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|0 Comments

Net Promoter Score

The Net Promoter Score is a measure of customer satisfaction […]

By Bernard Marr|2021-07-02T15:32:43+01:002 July 2021|Customer Perspectives|0 Comments

Online Share of Voice

Online Share of Voice (OSOV) measures the relative share of […]

By Bernard Marr|2021-07-13T19:06:17+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|0 Comments

Customer Retention Rate

Customer Retention Rate is an indicator of customer loyalty (or […]

By Bernard Marr|2021-07-02T15:32:43+01:002 July 2021|Customer Perspectives|0 Comments

Social Networking Footprint

Social Networking Footprint is data collected through online tools that […]

By Bernard Marr|2021-07-13T19:06:47+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|0 Comments

Customer Turnover Rate

Customer Turnover Rate measures customer loyalty through the rate at […]

By Bernard Marr|2021-07-02T15:32:42+01:002 July 2021|Customer Perspectives|0 Comments

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