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The 10 Most In-Demand Skills In 2024

In my book Future Skills: The 20 skills and competencies everyone needs to succeed in a digital world, I look at the skills everyone will need over the next 5-10 years.[...]

Personalization Pitfalls: 5 Common Mistakes To Avoid For Effective Marketing

Targeted mass marketing was developed by direct mail businesses in the 1960s and 1970s to enable customers to be segmented by age, geography, or income.[...]

The Top 5 Manufacturing Trends In 2023

Global manufacturing and industry are still reeling from the disruption of recent years, with supply chain and workforce disruption still key issues.[...]

How To Drive Corporate Innovation And Outpace Startups

Startups are often considered the natural wellspring of industrial innovation.[...]

How Will ChatGPT Affect Your Job If You Work In Advertising And Marketing?

Recently, there’s been a lot of excitement about ChatGPT – the public preview release of OpenAI’s chatbot powered by the GPT3 language model.[...]

The Best Examples Of Subscription Business Models

We’re now in the midst of the “As a Service” revolution, and subscription business models present an enormous opportunity for businesses. Take a look at some of the top subscription business models.[...]

How Luxury Brands Are Making Money In The Metaverse

Gamers already have a long history of using clothes and accessories to establish their virtual identities, and there’s every indication that metaverse users will do the same.[...]

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