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Why Every Business Needs A Digital-First Strategy
Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media.[...]
Why External Data Is So Important For Every Business
Internal data is often the first place that companies look when they start to think about analytics and insights.[...]
How To Use Real-Time Data? Key Examples And Use Cases
Which is more important – understanding what happened to your business last week or understanding what's happening right now?[...]
How Nike Is Using Data to Sell Directly to Customers
Nike is successfully transforming from a traditional consumer goods business into a digital direct-to-consumer company.[...]
How To Understand Your Customers And Their Needs With The Right Data
Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from the ever-increasing wealth and complexity of available data.[...]
How Any Business Can Build Data Skills
Anyone interested in how businesses can start making better use of the explosion of data that's available for capture, analysis, and insights, has probably heard about the data skills crisis.[...]
How To Build A Business Data Infrastructure
In the information age, data is one of a company’s most valuable assets. Businesses that distinguish themselves in how they work with data are leading the field.[...]
How Do You Prioritize Data Projects?
Every business could come up with hundreds (or thousands) of potential data projects. How do you prioritize?[...]
AI And Data At Dow Jones: Why Humans Are The Machine Behind AI
Machines are getting better and better at doing jobs that traditionally could only be done by humans. Largely this is thanks to advances in[...]
Why Businesses Need Data To Make Better Decisions
In just about every area of life, we are increasingly generating ever-larger volumes of data, and one of the most valuable uses businesses are finding[...]