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Future Tech Trends: The 4 Technologies That Will Change Marketing Forever
We’re in the midst of transformative changes that are altering business and industries in very significant ways. Known as the Fourth Industrial Revolution or Industry 4.0, this revolution is responsible for a tremendous metamorphosis in the way our workplaces and the world works just as was experienced in the previous three revolutions. In the 1770s, the First Industrial Revolution ushered in mechanisation. One hundred years later, the Second Industrial Revolution brought electricity, mass production, and assembly lines. It was the Third Industrial Revolution that introduced computers and automation. As we descend more deeply into the new world of Industry 4.0, [...]
How Do You Measure Employee Engagement? The Good, The Bad and The Ugly
Few employers would deny that employee engagement is a critical part of business performance. Yet, in my experience, few employers are really measuring employee engagement in an effective, meaningful way. Here I look at what’s great (and not so great) about measuring employee engagement, and identify some of the most useful indicators for understanding your employees. The good Engaged employees are more motivated and productive, they care about the organisation’s success, they lift the spirits of those around them, and they deliver great service. There’s no doubt that cultivating an engaged, motivated workforce is absolutely vital. Measuring employee engagement tells [...]
The 10 Best Free Online Artificial Intelligence And Machine Learning Courses
The demand for people with knowledge and skills in artificial intelligence (AI) and machine learning (ML) hugely outstrips the supply. This means that learning and gaining qualifications in these subjects can be a great way to enhance your career prospects. However, not everyone has the spare time and money to spend years studying for a degree or other formal qualifications. Today, with the wealth of freely available educational content online, it may not be necessary. There are so many courses, tutorials, and guides available online that it is perfectly possible to gain a thorough grounding in these subjects without paying [...]
How To Measure HR Effectiveness: Finding The HR KPIs That Matter The Most
We all know that people and talent are critical to any business’s success, and HR is at the heart of finding, attracting and retaining that talent. But how do you know the HR function is delivering everything it needs in the most effective way possible? Here I look at how to identify the most meaningful indicators for measuring HR effectiveness. It’s all about context Many articles list so-called “must-have HR KPIs”. And while some indicators are certainly more common and useful than others, the truth is there’s no one-size-fits-all approach to measuring HR success. What works in one business may [...]
14 Essential Leadership Skills For The 4th Industrial Revolution
Just because your colleagues in the future workplace will include artificial intelligence and bots, doesn’t mean that human leadership skills won’t be necessary. In fact, leadership skills will be vital to success. Tomorrow’s fast-moving, interconnected and technology-driven world will require leaders to adapt to the new realities of the 4th industrial revolution in order to succeed. While some individuals are born with innate leadership abilities, the leadership skills of the future workplace can also be learned by individuals with a passion for doing so. 14 Leadership Skills of the Future Workplace Actively Agile Due to the speed of change in [...]
12 Timeless Habits of Likeable Leaders
Think back to the leaders in your life that you liked. They were also the ones who were most successful, right? According to an article in Harvard Business School’s Working Knowledge, “Fool vs. Jerk: Whom Would You Hire?” research shows that no matter the organization or industry, everyone wants to work with a “loveable star” who combines competence and likeability. Leaders with a high emotional intelligence are also those that significantly outperform those who aren’t able to manage emotions—their own and others—according to research data from TalentSmart. Although we always sensed it, leading with an iron fist is not the [...]
The Amazing Ways The Ford Motor Company Uses Artificial Intelligence And Machine Learning
Ford Motor Company, along with General Motors, Toyota and Volkswagen, may have started out as automotive manufacturers, but they now refer to themselves as “mobility service” companies. Ford believes “freedom of movement drives human progress.” While it is now a global company, Ford started out more than 100 years ago in Dearborn, Michigan. The company revolutionized manufacturing by introducing the moving assembly line and made car ownership possible for everyday folks and not just the wealthy. Today, the company focuses on technology first and uses artificial intelligence (AI) and machine learning in many ways from connected car solutions to the [...]
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.The unprecedented, almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge. Key to resilience is the development of ongoing contingencies to mitigate against this loss. B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In [...]
How Technology Will Unlock New Ways Of Working In A Post-Covid World
The way many organizations are run has undergone a seismic shift over the last 12 months. And while we like to talk about a "return to normalcy," it's clear there are some changes we'd be happy to see stick around. Companies that were able to react quickly and thrive during the pandemic – largely those in the growing number of sectors that weren’t affected by people staying at home – have recorded some of their best-ever performances. These include names such as Amazon, as well as supermarkets that had robust delivery operations in place when the pandemic struck, providers of [...]
How Businesses Use Controversial Device Fingerprinting To Identify And Track Customers
Device fingerprinting is a technique for identifying a computing device (e.g. desk top, laptop, tablet or smartphone) based on its unique configurations. Many people might own the same device but once we track location and time zone settings, operating system, apps and plugins installed, browser versions, etc. we quickly get a unique device. The goal of device fingerprinting is to connect online identities to real-world ones. In the past, this has generally been done for security purposes – think of those warnings you get when you log into certain online services from a new phone or tablet. Today however, it [...]