Sales and Marketing Perspective

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Sales per Channel

Sales by Channel is an indicator that breaks sales down […]

By Bernard Marr|2021-07-13T19:07:41+01:002 July 2021|Finance Perspectives, Sales and Marketing Perspective|

Online Share of Voice

Online Share of Voice (OSOV) measures the relative share of […]

By Bernard Marr|2021-07-13T19:06:17+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|

Brand Persuasion Score

Brand Persuasion Score measures the percentage of customers who say […]

By Bernard Marr|2021-07-02T15:32:39+01:002 July 2021|Sales and Marketing Perspective|

Quotation Conversion Rate

Quotation Conversion Rate measures the success rate (percentage) a company […]

By Bernard Marr|2021-07-13T19:07:52+01:002 July 2021|Finance Perspectives, Sales and Marketing Perspective|

Social Networking Footprint

Social Networking Footprint is data collected through online tools that […]

By Bernard Marr|2021-07-13T19:06:47+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|

Upselling Success Rate

Upselling Success Rate measures the percentage of upselling attempts or […]

By Bernard Marr|2021-07-13T19:08:18+01:002 July 2021|Finance Perspectives, Sales and Marketing Perspective|

Klout Score

Klout Score is an indicator of social media influence (for […]

By Bernard Marr|2021-07-13T19:06:53+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|

Cross-Selling Success Rat

Cross-Selling Success Rate measures the percentage of upselling attempts or […]

By Bernard Marr|2021-07-13T19:08:26+01:002 July 2021|Finance Perspectives, Sales and Marketing Perspective|

Corporate Reputation

Corporate Reputation is an indicator of the reputation a company […]

By Bernard Marr|2021-07-13T19:06:59+01:002 July 2021|Customer Perspectives, Sales and Marketing Perspective|

Cost to Serve

Cost to Serve (by customer or segment) is a measure […]

By Bernard Marr|2021-07-13T19:08:33+01:002 July 2021|Finance Perspectives, Sales and Marketing Perspective|

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